Strategic Communications for Effective Campaigns

Strategic Communications for Effective Campaigns
(LBUA-3750) 

Instructor: Trish Westwater

 Whether it's a campaign to organize workers, mobilize members, or build support for internal change, an effective communications strategy often means the difference between success and failure.  This course will help students develop the strategic communications skills they need to win campaigns and build stronger unions in today's digital world.  Students will learn to incorporate communications into campaign strategy and planning, to target key audiences, craft positive campaign messages, work with the media, stage dynamic press events, and utilize various forms of communications to reach different audiences.  Course work will focus on the real-life campaigns and challenges that students face in their own organizations.  Assignments will be designed so that students learn to produce persuasive campaign materials that can be used in actual campaigns. Blended format: online with one-week required residency. 
3 credits.